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Google’s Algorithm Changes in 2024: A Complete Guide

When you use Google to search for something, you’re interacting with a complex system that decides which websites to show you. Think of it like a librarian who knows every book in the library and can instantly find exactly what you need. Google’s search algorithm is this librarian, and in 2024, it’s become smarter than ever.

If you’ve noticed your website rankings fluctuating this year, Google’s search algorithm updates could be the culprit. In 2024, Google rolled out significant changes to its search algorithms, reshaping how websites rank and how users find content. Let’s take a look at what’s changed, why it matters, and how you can adapt.

What Is a Search Algorithm?

A search algorithm is the set of rules and calculations search engines use to determine the most relevant results for a user’s query. For Google, it’s an ever-evolving formula designed to surface the best possible answers to questions. These algorithms consider hundreds of factors to rank billions of web pages.

These factors include things like:

  • How well the content answers your question 
  • Whether the information comes from trusted experts
  • How fast the website loads 
  • How easy the website is to use 
  • Whether other reliable websites link to it.

But Google doesn’t stand still. In 2024 alone, we’ve seen multiple updates, each refining how search results are prioritised.

Major Algorithm Updates in 2024

Core Updates

Core updates occur several times a year and impact search rankings at a broad scale. Here are the highlights from 2024:

  • March 2024 Core Update: Enhanced focus on user intent and semantic search, ensuring queries are matched to highly relevant content.

  • August 2024 Core Update: Addressed technical SEO issues, rewarding websites with robust backend structures.

December 2024 Core Update: Increased emphasis on expertise, authority, and trustworthiness (E-A-T), especially for health and financial content.

Google Core Update History

 

March 2024 Core Update

The March update kicked off 2024 with significant changes to how Google evaluates websites. The most notable change was how Google started looking at content quality. Instead of just checking if an article contained the right keywords, Google began examining whether the content actually helped readers understand a topic thoroughly.

For example, if someone searched for “how to start investing,” Google started favouring articles that explained the concept comprehensively, including practical steps, potential risks, and real-world examples. Websites that just listed basic investment terms without proper context saw their rankings decline.

The update also introduced stricter technical requirements. Websites needed to load quickly and work well on mobile devices. Many site owners noticed that slow-loading pages started dropping in rankings, even if their content was excellent. 

 

June 2024 Spam Update

By June, Google rolled out a major spam-fighting update. This update targeted websites trying to manipulate search rankings through artificial means. The focus was on identifying and removing websites that used deceptive practices to gain higher rankings.

Many websites using link schemes saw dramatic drops in their rankings. The message was clear: building genuine relationships and earning natural links is the only sustainable approach.

 

August 2024 Core Update

The August update changed how Google handles AI-generated content. Rather than penalising all AI content, Google focused on evaluating content quality regardless of how it was created. This was a game-changer for many websites using AI writing tools.

 

November 2024 Core Update

November brought increased emphasis on proving expertise. Google got better at determining whether content came from genuine experts or was simply well-written but lacking deep knowledge. 

Medical websites saw significant changes – those with articles written by verified healthcare professionals generally improved in rankings, while sites with generic health content often dropped.

December 2024 Core Update

The final update of 2024 focused on how users interact with websites. Google started paying more attention to whether visitors found what they were looking for and how they engaged with the content.

Websites that kept visitors engaged and helped them complete their goals saw improvements in rankings. 

 

Impact of Algorithm Changes on SEO

Content Quality and Relevance

Content is still king, but now it must be:

  • Deeply relevant to the query.
  • Authored by credible experts.
  • Well-researched, with clear citations.

User Intent and Behaviour Analysis

Understanding user intent has become paramount. Are users looking for a quick answer, an in-depth guide, or a product recommendation? Tailoring content accordingly is critical.

Technical SEO Considerations

Technical factors are more important than ever. Key areas include:

  • Ensuring clean site architecture and schema markup.
  • Addressing duplicate content issues.
  • Keeping up with Core Web Vitals requirements.

So, how can businesses and marketers stay compliant and thrive despite these changes?

Best Practices for Staying Compliant

 

  1. Focus on E-A-T: Publish content from credible authors and regularly update your website.
  2. Prioritise Mobile Experience: Ensure your mobile site is fast, responsive, and user-friendly.
  3. Optimise for AI: Use structured data and focus on creating content that answers multi-layered questions.

The Future of Google Search Algorithms

What lies ahead for the search? Here’s what we expect:

  1. More AI: Algorithms will increasingly rely on machine learning for personalisation and accuracy. Expect features like predictive search suggestions and deeper conversational capabilities.

  2. Voice Search Growth: Content must adapt to conversational queries, focusing on natural language patterns and FAQ formats.

  3. Stronger Misinformation Controls: Google will continue improving fake content detection, especially with deepfake media on the rise.

  4. Visual and Video SEO: As visual content dominates, optimising videos and images for search will become even more critical.

Preparing for What’s Next

Staying ahead of Google’s updates means being proactive, user-focused, and adaptable. By prioritising quality content, mobile experience, and technical excellence, you can turn challenges into opportunities.

Whether you’re a business owner, marketer, or SEO professional, embracing these changes will help you thrive in 2024 and beyond. Keep learning, stay flexible, and let your website become a benchmark for what great search results should look like.

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The Importance of AI Overviews

The Importance of AI Overviews and Why They Should Be Considered In Your 2025 SEO Strategy

In the ever-evolving world of digital marketing, search engine optimisation (SEO) remains a critical element for driving organic traffic to websites. As search engines become more sophisticated, so do the techniques required to optimise content effectively. With two core Google algorithm updates disrupting the digital landscape towards the end of last year, it is important to understand the new criteria and changes to Google search results.

One of the most exciting advancements in SEO is the integration of Artificial Intelligence (AI) technologies.

Specifically, AI overviews are emerging as a key component in shaping SEO strategies that are more intuitive, effective, and scalable.

But what exactly are AI overviews, and why are they becoming increasingly important for SEO?

AI overviews, also known as featured snippets or answer boxes, are short, automated summaries or answers to user queries that appear directly on the Google search results page. These snippets are powered by artificial intelligence, which analyses search queries, extracts relevant information from authoritative sources, and presents it in a concise format for users. AI overviews typically appear at the top of search results, often labeled as “Featured Snippet,” providing users with an immediate answer without needing to click through to a website.

These overviews can come in several forms including:

  • Paragraph Snippets: A short paragraph providing a direct answer to the query.
  • List Snippets: Step-by-step instructions or lists of items relevant to the search.
  • Table Snippets: A summary of data, often appearing for queries related to comparisons or statistics.
  • Video Snippets: A preview of a video that answers the user’s question.

Google’s AI algorithms generate these overviews by analysing the content of high-ranking pages. They are designed to fulfill a user’s query as efficiently as possible, prioritising relevance and clarity.

Why AI Overviews Matter for SEO

 

Enhanced Visibility and Increased Click-Through Rates (CTR)

Being featured in an AI overview or featured snippet often means appearing at the very top of the search results, above the organic search listings. Achieving an AI overview snippet significantly boosts visibility for a website, and by answering a consumer’s query within this snippet, you achieve higher traffic to the site.

Reaching ‘Position Zero’

In SEO, “Position Zero” refers to the spot at the very top of the search results page, where AI overviews are often displayed. Securing this position is a key objective for SEO professionals because it gives your content the best chance of being seen and clicked by users. For many competitive keywords, getting into the featured snippet position can be more valuable than ranking in the standard top 10 results.

Improved User Experience and Trust

Google’s goal is to provide users with the most relevant and high-quality content in the quickest way possible. AI overviews contribute to this by offering instant, digestible answers to search queries. When users see that your website’s content is featured in a snippet, it can boost trust and authority, as Google is essentially deeming the information high quality. For users, these overviews improve the search experience by providing direct answers without requiring them to navigate to multiple pages. For businesses, this presents an opportunity to establish credibility and authority in their field.

Voice Search Optimisation

With the rise of voice-activated assistants like Google Assistant, Siri, and Alexa, AI overviews are becoming even more critical. Voice search often relies on snippets to provide users with quick answers. By optimising for AI overviews, businesses can ensure that their content is more likely to be read aloud in response to voice searches, expanding their reach and accessibility.

 

How to Structure Your Content for AI Overviews:

  • Answer Questions Directly: Focus on answering specific questions clearly and concisely.
  • Use Structured Data: Incorporate schema markup and organise your content using headings, lists, and tables.
  • Improve Content Readability: Write content that is easy to scan, using short paragraphs, bullet points, and simple language.
  • Target Long-Tail Keywords: These keywords often lead to question-based queries that are ideal for featured snippets.

As Google continues to refine its AI algorithms, businesses that adapt and optimise for AI overviews will perform better in search rankings, ensuring they remain visible and maintaining a competitive advantage.

Need help improving your SEO strategy? Get in touch with our expert team.

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What Are the 5 Top Trends We Expect to See in 2025?

What Are the 5 Top Trends We Expect to See in 2025?

2024 was the year of short-form video content, personalisation through tailored marketing campaigns and the rise of user-generated content. As new technologies develop and the environment continues to shift, what should you be aware of in 2025?

Video Continues to Outperform Other Content Formats

Short form content such as Instagram reels, TikTok and YouTube shorts will continue to outperform other content formats in terms of engagement. In 2025, brands can utilise short form videos not solely for brand awareness, but also for education and case studies to increase trust and explain complex products or processes.

Collaborative Marketing Through Partnerships

For years, large brands have been forming strong partnerships to market collaboratively to a shared audience. Examples include brands such as Nike and Apple who have a long-running partnership which has led to product development such as the Apple Watch Nike +. In 2025, we expect to see smaller brands adopting a collaborative approach, combining the resources and reputations of multiple brands to benefit each partner.

Growing Familiarity of AI Will Drive Urgency to Prove Authenticity

As AI develops and the consumer market becomes more familiar with AI generated content, we expect to see a new urgency for brands to prove authenticity. In 2025, employees will become strong brand advocates, featuring in video-based content to speak on behalf of the brand and prove authenticity. Use of this content will differentiate against the repetitive AI generated articles and social media captions created through platforms such as ChatGPT.

A Continued Shift from Influencer Marketing to User-Generated Content

Influencers are paid to share content to their own channels, whereas user-generated content is produced and shared to a brand’s own marketing channel. With a growing desire for authenticity and trust, consumers are increasingly engaging with user-generated content over influencer-based reviews. This is an ongoing trend which we saw in 2024 and predict to see on a greater scale in 2025.  User-generated content (UGC) is a genuine representation of real customer experiences, however, it also encourages a brand’s audience to engage and participate in sharing their opinions of a brand or product.

Revenue Through Social Media Engagement

With the ability to drive revenue through social media exposure and engagement, particularly on platforms like TikTok and Instagram, instead of direct payments, certain brands will stand out from the crowd, offering free services in exchange for:

Increased visibility and viral content driven by user-generated content

Authentic endorsements from influencers and consumers

Trust is generated through likes, shares and comments that increase brand awareness whilst creating trust

Marketing in 2025 is more than adapting to the latest trend, brands will need to be forthcoming to stay ahead of the curve. With increased competition and the development of AI, it is important to differentiate and demonstrate authenticity whilst building trust with your target audience.

Need a strategy for 2025? Let us take your marketing to the next level.

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New Year, New Strategies: The Power of Integrated Marketing Campaigns

New Year, New Strategies: The Power of Integrated Marketing Campaigns

As we begin the New Year, we are building our 2025 strategies for our client base, particularly focusing on building a multi-channel approach to engage consumers through a variety of touchpoints. With the market becoming highly saturated, it takes a carefully planned and integrated approach to stand out from competitors. Integrated marketing campaigns (IMC) allow the delivery of cohesive, consistent, and compelling messages across multiple channels. But what exactly are integrated marketing campaigns, and why are they so crucial for your brand’s success?

An integrated marketing campaign involves the strategic coordination of multiple marketing channels to deliver a unified message. Unlike traditional, siloed marketing efforts, IMCs ensure that all channels work together efficiently, amplifying the brand’s voice and increasing its overall impact. Whether it’s a social media ad, a printed brochure, or a retargeting email campaign, each element is designed to complement and reinforce the others, creating a seamless experience for your audience.

Why Integrated Marketing Campaigns Matter:

Enhanced Brand Consistency

Consistency is key to building trust and brand recognition. Integrated marketing ensures that your message remains consistent across all channels, creating clear and understandable messaging. A cohesive brand story fosters familiarity, making it easier for customers to understand and relate to your business.

Improved Customer Engagement

Integrated campaigns ensure that your brand is present and relevant at every stage of their journey, whether that be in a virtual or physical environment. It is important to ensure you can be found whether customers are scrolling on Instagram, reading an email, or visiting your shop.

Retargeting through channels such as email can also encourage re-engagement, drawing customers back into the sales funnel if the lead has gone cold or if they have purchased from you previously. It is important to remain in the forefront of the consumer’s mind.

Better ROI

By aligning efforts across channels, integrated campaigns eliminate redundancy and maximise the efficiency of your marketing budget. This holistic approach allows you to leverage data and insights to allocate resources where they’re most effective.

Stronger Competitive Edge

In a saturated market, standing out requires more than just sporadic efforts. Integrated marketing gives your brand a unified voice, making your messaging more impactful and memorable.

How to Build a Successful Integrated Marketing Campaign:

  1. Define Clear Objectives

Before launching an integrated campaign, identify your goals. Are you aiming to increase brand awareness, drive website traffic, or increase sales? Clear, timebound objectives will guide your strategy and ensure all channels work toward the same purpose.

  1. Understand Your Audience

Integrated campaigns succeed when they resonate with the target audience. Invest in understanding your customers’ demographics, preferences, and behaviors. Creating a buyer persona enables you to distribute a message that speaks directly to their needs and desires, providing a solution to their pain points.

  1. Develop a Unified Message

The cornerstone of any IMC is a single, compelling message. This core idea should be flexible enough to adapt to different formats while remaining consistent in tone, style, and intent.

  1. Leverage Multiple Channels

Each channel has unique strengths that can enhance your campaign, however you should ensure that the channels you are using are relevant to your brand. In B2B marketing LinkedIn sponsored messaging ads and email marketing can be powerful tools.

  1. Use Data and Analytics

Integrated campaigns thrive on data-driven decisions. Monitor the performance of each channel and adapt your strategy based on real-time insights. Tools like Google Analytics can inform how messaging, timing or audience can be adjusted to improve the conversion rate.

In an age where consumers expect seamless and personalised experiences, integrated marketing campaigns are no longer optional – they are essential. By utilising multiple channels, you can efficiently deliver your message, strengthen customer relationships, and encourage previous customers/leads back into the sales funnel.

Need help delivering a powerful integrated strategy? Contact us today and let’s work together to exceed your 2025 objectives!

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How Content Influences SEO: A Comprehensive Guide for Website Owners

 

In today’s digital landscape, search engine optimisation (SEO) is crucial for any website aiming to increase its visibility, attract organic traffic, and convert visitors into customers. Content plays a pivotal role in SEO, acting as the foundation upon which successful optimisation strategies are built. This article delves into how content influences SEO, providing practical advice for website owners looking to enhance their rankings. We will also explore tools like SEMRush to ensure your content is optimised for ‘SEO’, ‘Readability’, ‘Originality’, and ‘Tone of Voice’.

The Importance of Content in SEO

1. Keyword Optimisation

Keywords are the bridge between what people are searching for and the content you provide. Effective keyword research and integration are fundamental to SEO. Keywords should be strategically placed in titles, headers, meta descriptions, and throughout the content to signal to search engines what your page is about.

Tip: Use tools like SEMRush to identify high-traffic keywords relevant to your niche. Ensure these keywords are naturally incorporated into your content to avoid keyword stuffing, which can lead to penalties from search engines.

2. Content Quality

High-quality content is essential for SEO. Search engines like Google prioritise content that is informative, well-researched, and valuable to users. Quality content reduces bounce rates and increases the time users spend on your site, both of which positively impact your SEO.

Tip: Focus on creating comprehensive, in-depth articles that address the needs and queries of your target audience. Use a mix of text, images, videos, and infographics to enhance engagement.

3. Content Freshness

Regularly updating your content signals to search engines that your site is active and relevant. Fresh content can boost your rankings, especially for time-sensitive queries.

Tip: Maintain a content calendar to ensure consistent updates. Revise older posts with new information, updated statistics, and additional insights to keep them relevant.

 

Enhancing Readability for Better SEO

 

1. Clear and Concise Writing

Readable content is more likely to be shared and linked to, which can significantly improve your SEO. Aim for clarity and conciseness in your writing to ensure your message is easily understood.

Tip: Use shorter sentences and paragraphs. Break up the text with subheadings, bullet points, and numbered lists to improve readability.

2. Optimising for Mobile Devices

With the majority of searches now occurring on mobile devices, mobile optimisation is critical. Content that is difficult to read on mobile can drive users away, harming your SEO.

Tip: Ensure your website is mobile-friendly by using responsive design. Test your site on various devices to ensure a seamless user experience.

3. Readability Scores

Readability scores help determine how easy it is to read your content. Tools like SEMRush can assess the readability of your text, offering suggestions for improvement.

Tip: Aim for a readability score that aligns with your target audience. For a general audience, a Flesch-Kincaid Grade Level of 8-10 is usually appropriate.

 

Originality: The Key to Stand Out

 

1. Unique Content

Search engines favour original content that offers unique value. Duplicate content can lead to penalties and reduced rankings.

Tip: Always create original content. Use plagiarism checkers to ensure your work is unique before publishing.

2. Expertise, Authoritativeness, Trustworthiness (E-A-T)

Google’s E-A-T guidelines highlight the importance of content written by experts that can be trusted. Demonstrating E-A-T in your content can improve your SEO.

Tip: Showcase your expertise by providing detailed, well-researched content. Include author bios with credentials and link to authoritative sources to build trust.

3. User-Generated Content

User-generated content, such as reviews and testimonials, can enhance your SEO by adding fresh, unique content to your site.

Tip: Encourage satisfied customers to leave reviews and share their experiences. Monitor and manage this content to ensure it aligns with your brand’s voice and message.

 

The Right Tone of Voice

 

1. Consistency

A consistent tone of voice helps build brand identity and trust, which can positively influence your SEO. Consistency in tone ensures that your audience recognises and connects with your brand across different platforms.

Tip: Develop a style guide that outlines your brand’s tone of voice. Train your content creators to adhere to this guide to maintain consistency.

2. Audience-Centric Tone

Your content should speak directly to your target audience. Understanding their preferences, language, and needs helps tailor your tone of voice effectively.

Tip: Conduct audience research to understand their demographics, interests, and pain points. Adjust your tone of voice to resonate with them, whether it’s formal, casual, professional, or friendly.

3. Engagement and Interaction

An engaging tone encourages interaction, leading to higher user engagement and improved SEO metrics. Content that prompts users to comment, share, or click through to other pages can boost your rankings.

Tip: Use a conversational tone to make your content more relatable. Ask questions, invite feedback, and encourage social sharing to foster engagement.

 

Utilising SEMRush for Optimising Content

 

1. SEO Writing Assistant

SEMRush’s SEO Writing Assistant is a powerful tool that provides real-time suggestions to improve your content’s SEO, readability, and originality. It analyses your text based on the top-ranking pages for your target keywords, offering practical tips for enhancement.

Tip: Integrate the SEO Writing Assistant into your content creation process. Use its feedback to refine your content before publishing.

2. Keyword Magic Tool

The Keyword Magic Tool helps you find the best keywords for your content. It provides insights into search volume, keyword difficulty, and competitive density, helping you choose the most effective keywords.

Tip: Use this tool to build a list of primary and secondary keywords. Integrate these key terms organically into your material to enhance its significance and ranking possibilities.

3. Content Audit

Regular content audits help identify areas for improvement and ensure your content remains aligned with SEO best practices. SEMRush’s Content Audit tool evaluates your existing content, providing recommendations for optimisation.

Tip: Perform content audits quarterly. Focus on updating outdated information, improving readability, and enhancing keyword optimisation based on the auditor’s findings.

 

Practical Steps to Optimise Your Content for SEO

 

1. Comprehensive Keyword Research

Begin with thorough keyword research using tools like SEMRush. Identify a mix of short-tail and long-tail keywords that are relevant to your niche.

Tip: Consider user intent when selecting keywords. Choose keywords that match the type of content you’re creating, whether it’s informational, transactional, or navigational.

2. Strategic Keyword Placement

Once you have your keywords, strategically place them in key areas of your content, including the title, headers, meta descriptions, and throughout the body text.

Tip: Avoid overusing keywords. Aim for a natural flow to maintain readability and avoid penalties for keyword stuffing.

3. Creating High-Quality Content

Focus on creating content that provides value to your audience. This includes in-depth articles, how-to guides, case studies, and other formats that address their needs and questions.

Tip: Use a variety of content formats to cater to different preferences. Incorporate visuals, videos, and interactive elements to enhance engagement.

4. Optimising Meta Tags

Meta tags, including the title tag and meta description, are crucial for SEO. They provide a summary of your content to search engines and users.

Tip: Write compelling meta descriptions that include your target keywords and entice users to click. Keep your title tags concise and relevant to the content.

5. Improving Page Load Speed

Page load speed is a significant ranking factor. Slow-loading pages can lead to higher bounce rates and lower rankings.

Tip: Optimise images, use a content delivery network (CDN), and minimise JavaScript and CSS to improve your page load speed. Tools like Google PageSpeed Insights can help identify areas for improvement.

6. Building Internal Links

Internal links help search engines understand the structure of your site and improve the user experience by guiding visitors to related content.

Tip: Use descriptive anchor text for your internal links. Ensure that your internal linking structure supports the hierarchy and flow of your content.

7. Earning Backlinks

Backlinks from reputable sites signal to search engines that your content is valuable and trustworthy. Earning high-quality backlinks can significantly boost your SEO.

Tip: Create shareable content that others want to link to, such as original research, in-depth guides, and infographics. Reach out to industry influencers and bloggers to promote your content and earn backlinks.

 

Monitoring and Adjusting Your Strategy

 

1. Tracking Performance

Use analytics tools like Google Analytics and SEMRush to monitor your content’s performance. Track metrics such as organic traffic, bounce rates, and conversion rates to gauge the effectiveness of your SEO efforts.

Tip: Set up regular reporting to keep track of your progress. Use the insights gained to adjust your strategy and improve your content over time.

2. Staying Updated with SEO Trends

SEO is an ever-evolving field. Staying updated with the latest trends and algorithm changes is crucial for maintaining your rankings.

Tip: Follow reputable SEO blogs, attend industry conferences, and participate in online forums to stay informed about the latest developments in SEO.

3. Continuous Improvement

SEO is not a one-time effort but a continuous process. Regularly review and update your content to ensure it remains relevant and aligned with SEO best practices.

Tip: Encourage feedback from your audience and use it to improve your content. Continuously test different approaches and strategies to find what works best for your site.

 

Conclusion

Content is undeniably one of the most critical components of SEO. By focusing on keyword optimisation, quality, readability, originality, and tone of voice, you can create content that not only ranks well but also engages and converts your audience. Utilising tools like SEMRush can further enhance your content strategy, providing valuable insights and recommendations for continuous improvement. Remember, SEO is an ongoing process, and staying committed to creating high-quality content will yield long-term benefits for your website.

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What Should I Pay for a Website?

When considering building a website, the question of cost inevitably comes up. How much should you pay for a website? The answer can vary widely depending on your needs, the type of website you want, and the features you require. In this article, we’ll break down the cost of building a website into three main categories: pay monthly (£50-£150pm), affordable builds (around £1500), and custom builds (£7500 upwards). Each option has its own advantages and disadvantages, so let’s delve into the details to help you make an informed decision.

Pay Monthly Websites

Leasing a website on a pay-monthly basis is an attractive option for many startups or small businesses. This model allows you to spread the cost of your website typically with no or very little upfront costs, making it more manageable for those on a tight budget. Typically, you can expect to pay anywhere from £50 to £150 per month, depending on the provider and the level of service you choose.

Benefits of Pay Monthly

    • Lower Initial Cost: With pay-monthly plans, there’s no large upfront fee, making it easier to get started without a significant financial outlay.
    • Ongoing Support: Most pay-monthly plans include regular updates, maintenance, and support, ensuring your website remains up-to-date and secure.
    • Scalability: As your business grows, you can often upgrade your plan to accommodate more features and traffic.

Drawbacks of Pay Monthly

    • Long-Term Costs: While the monthly payments are manageable, over time, the total cost can add up and potentially exceed what you might pay for a one-time build.
    • Limited Customisation: Many pay-monthly services use templates and pre-designed elements, which can limit how much you can customise your site, this can hinder the scalability of your website.
    • Ownership rights: Typically a pay monthly website is based on a leasing agreement where you will be paying for the website for as long as you wish to keep it, when you decide to cancel the payments your website will also be cancelled.

Affordable Builds (Around £1500)

If you have a bit more budget and prefer to own your website outright, you might consider an affordable build. These websites typically cost around £1500 and are a great option for small to medium sized businesses, freelancers, or hobbyists looking for a professional online presence without breaking the bank.

Benefits of Affordable Builds
    • One-Time Cost: You pay a one-time fee, and the website is yours. This can be more cost-effective in the long run compared to a pay-monthly model.
    • Professional Design: For £1500, you can get a well designed website that looks good and functions well.
    • Customisation Options: While not as extensive as a custom build, you can still personalise your website to fit your brand and needs.

Drawbacks of Affordable Builds

    • Limited Features: Due to the budget constraints, affordable builds might lack some advanced features and functionalities.
    • Potential for Extra Costs: You may need to pay extra for ongoing maintenance, updates, and additional features.
    • Theme & plugins: With this budget you are more likely to expect a website built using themes and plugins to create the look and feel you need, but this comes with future problems.

Custom Builds (£7500 and Upwards)

For those who need a highly customised, feature-rich website, a custom build is the way to go. These websites are tailored to your specific requirements and can range from £7500 to well over £20,000, depending on the complexity and features you need.

Benefits of Custom Builds
    • Fully Customisable: Every aspect of the website is designed to your specifications, ensuring a unique and tailored online presence.
    • Advanced Features: Custom builds can include advanced functionalities such as e-commerce capabilities, bespoke databases, and complex integrations.
    • Scalability and Flexibility: As your business evolves, a custom website can be more easily adapted to meet your changing needs.
Drawbacks of Custom Builds
    • High Initial Cost: The significant upfront investment can be a barrier for some smaller businesses.
    • Longer Development Time: Custom builds take longer to develop compared to using pre-designed templates, which can delay your website’s launch.
    • Ongoing Maintenance: While a custom site is a powerful tool, it also requires regular maintenance and updates, which can incur additional costs.

Which Option is Right for You?

Deciding which option is right for you depends on your budget, needs, and long-term goals. Here are some scenarios to help you decide:

Small Budget and Immediate Need: If you have a tight budget and need a website quickly, a pay-monthly plan is a good starting point. It allows you to get online with minimal initial investment and provides ongoing support.

Limited Budgets: If you prefer to own your website and have a budget of around £500, an affordable build offers a good balance between cost and customisation. It’s a one-time investment that gives you a professional site without the recurring fees.

High Budget and Specific Needs: If you have a larger budget and need a highly customised website with specific features, a custom build is the best option. This route ensures you get a unique, tailored website that can grow and adapt with your business.

Conclusion

Understanding what you should pay for a website involves considering your immediate needs, long-term goals, and budget. Whether you opt for a pay-monthly plan, an affordable build, or a custom build, each option has its own set of advantages and considerations. 

By evaluating these factors carefully, you can make an informed decision that best suits your business and helps you achieve your online goals. Remember, a well-designed website is an investment in your business’s future, so choose wisely to ensure you get the best value for your money.

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Why Do Website Design Prices Vary So Much?

In the grand bazaar of website design, you’ll find prices that range from a fiver to the cost of a small mortgage. If you’ve ever wondered why there’s such a dramatic difference, you’re not alone. The pricing puzzle can leave anyone scratching their head, muttering about the madness of it all. Let’s dive into the key factors that influence these bewildering variations.

Design Flair: Picasso vs. Paint-by-Numbers

First up, we have design flair. Think of this as the difference between commissioning a piece from Picasso and picking up a paint-by-numbers kit. A designer with a unique, creative vision is like gold dust – and just as pricey. These artistic wizards can transform your website into a digital masterpiece that not only looks stunning but also functions seamlessly. 

On the flip side, if you’re happy with something more generic, there are plenty of cookie-cutter options available. These off-the-shelf designs might lack pizzazz, but they’ll do the job without emptying your wallet. In essence, you’re paying for the designer’s artistic genius and their ability to turn a blank screen into something that could belong in the Tate Modern. 

Time Spent on the Project: The Long Haul vs. the Quick Fix

Time is money, as they say. The amount of time a designer spends on your website is a major factor in the final bill. A bespoke design, tailored to your every whim and fancy, takes time. A lot of time. Imagine crafting a website that’s as unique as your fingerprint – it doesn’t happen overnight. This process involves meticulous planning, multiple revisions, and an attention to detail that would make a watchmaker blush.

Contrast this with a quick fix: using pre-designed templates and themes to slap together a site in record time. These ready-made solutions are like fast food – quick, convenient, and cheap. They might not win any Michelin stars, but they’ll satisfy your basic needs. So, if you’re in a hurry and not too fussy about the finer details, this is the route for you. But remember, you get what you pay for, and a fast food website might just leave you with digital indigestion.

Years of Experience: The Wise Sage vs. the Newbie

Experience counts for a lot in the world of web design. A designer with years of experience under their belt is like a wise sage. They’ve seen it all, done it all, and probably have the battle scars to prove it. These seasoned pros bring a level of expertise and insight that can be invaluable. They know the pitfalls to avoid, the tricks to make your site sing, and the best practices to ensure everything runs smoothly. Naturally, this wealth of experience doesn’t come cheap.

Then there are the newbies – fresh out of design school, brimming with enthusiasm and eager to make their mark. They might not have the same level of expertise, but what they lack in experience, they often make up for in creativity and energy. Plus, their rates are usually much more affordable. If you’re willing to take a chance on a fresh face, you might just snag yourself a bargain.

Content Management Systems (CMS): The Simplicity of Squarespace vs. the Complexity of Custom Builds

The choice of Content Management System (CMS) is another key factor in the cost of website design. CMS platforms like Squarespace, and Wix offer a range of templates and themes that make building a website a doddle. These platforms are user-friendly, cost-effective, and perfect for those who don’t need anything too fancy. 

However, if you’re after something more complex, a custom-built CMS might be the way to go. These bespoke systems are tailored to your specific needs and offer a level of flexibility and functionality that off-the-shelf solutions can’t match. But, as with all things custom-made, they come with a hefty price tag. So, if you want a website that can do backflips and serve you breakfast in bed, be prepared to pay for the privilege.

The Use of Themes: Bargain Basement vs. Haute Couture

Using themes is like shopping in the bargain basement – you’ll find something that fits, but it might not be the latest fashion. Themes are pre-designed templates that can be customised to a certain extent. They’re a cost-effective way to get a website up and running quickly, and they can look pretty decent too. But, there’s a catch: your site might end up looking like countless others out there.

If you want your website to stand out from the crowd, you’ll need to invest in a custom design. This is the haute couture of web design – unique, tailored, and guaranteed to make a statement. Naturally, haute couture comes with a price tag to match. So, it’s a choice between blending in with the masses or strutting your stuff on the digital catwalk.

Additional Factors: The Hidden Costs

Beyond the obvious factors, there are plenty of hidden costs that can sneak up on you. These include things like SEO optimisation, mobile responsiveness, e-commerce functionality, and ongoing maintenance. Each of these elements requires time and expertise to implement correctly, and they all add to the final bill.

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SEO, or search engine optimisation, is crucial if you want your site to be found by potential customers. It’s a bit like putting up a giant neon sign saying “Look at me!” to the search engines. But good SEO doesn’t come cheap – it requires a deep understanding of how search engines work and constant tweaking to stay ahead of the competition.

Mobile responsiveness is another must-have in today’s world. With more people browsing on their phones than ever before, your site needs to look and function perfectly on all devices. This requires additional design and development work, which naturally adds to the cost.

E-commerce functionality is essential if you’re planning to sell products or services online. Setting up an online store involves a lot more than just adding a shopping cart – there are payment gateways, security measures, and user experience considerations to think about. Each of these elements requires careful planning and execution, which again, adds to the final bill.

Finally, there’s ongoing maintenance. A website is not a set-and-forget kind of deal – it needs regular updates and maintenance to keep it running smoothly. This includes things like software updates, security patches, and content updates. All of these require time and expertise, which adds to the overall cost of owning a website.

Conclusion: You Get What You Pay For

At the end of the day, the price you pay for a website is a reflection of the time, expertise, and effort that goes into creating it. Like most things in life, you get what you pay for. If you want a unique, high-performing website that stands out from the crowd and functions perfectly, be prepared to invest in it. 

However, if you’re on a tight budget and just need something simple and functional, there are plenty of affordable options out there. Just remember, a website is an investment in your business. It’s often the first impression potential customers have of you, so it’s worth spending a bit of money to get it right.

So, next time you’re faced with a bewildering array of website design quotes, take a step back and consider what’s important to you. Do you want a Picasso or a paint-by-numbers? Are you willing to invest time and money to get it just right, or are you happy with a quick fix? Whatever you decide, at least you’ll have a better understanding of why website design prices vary so much. And remember, in the world of web design, as in life, you usually get what you pay for. Cheers!

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Why is wix bad for seo?

Why Wix May Be Challenging for SEO: Limitations of the Platform’s Backend CMS and Its Interaction with Google’s Algorithm

Introduction

Wix, known for its user-friendly interface and drag-and-drop functionality, has become a popular choice for individuals and start up businesses looking to establish an online presence. However, it also comes with significant limitations, particularly concerning Search Engine Optimisation (SEO). We have been asked numerous times about how good is WIX for SEO and this article explores why Wix might not be the ideal platform for SEO-focused websites, especially from the perspective of backend CMS access and restrictions that can hamper SEO agencies. Additionally, it examines how these limitations interact with Google’s algorithms.

Understanding Wix’s Backend CMS

Restricted Access to Site Code

Wix operates on a closed-source framework, meaning users and SEO professionals have limited access to the site’s underlying code. This restriction poses a significant challenge because tweaking HTML and site structure is essential for advanced SEO strategies. For instance, SEO experts often need to modify a site’s backend to optimise elements like meta tags, header tags, and canonical URLs, which are crucial for improving search engine rankings.

Example: Consider a scenario where an SEO expert needs to implement structured data to enhance a website’s appearance in search results. On open-source platforms like WordPress, this can be directly edited in the HTML. However, Wix provides a more rigid backend structure, often requiring workarounds that may not be as effective.

Limited URL Customisation

SEO best practices suggest that clean, descriptive URLs (permalinks) are vital for improving site visibility & rankings. Wix has made strides in this area, but limitations remain, especially when it comes to deeper levels of customisation. Wix websites often generate URLs automatically, which can result in non-descriptive, cumbersome links that are not optimised for search engines.

Example: A blog post titled “10 SEO Strategies for Small Businesses” might ideally have a URL like `example.com/seo-strategies-for-small-businesses`. However, in Wix, the URL could end up as `example.com/blog/123456789-1234-1234-1234-123456789abc`, which communicates less to both users and search engines.

Slow Loading Speed

Page speed is a critical factor in SEO, as faster websites generally provide a better user experience and are favored by search engines like Google this is part of what is deemed Technical SEO which is a major ranking factor. Wix sites tend to load slower than those hosted on more customisable platforms due to their heavy reliance on JavaScript and less optimized image handling.

Example: A comparative study might show that a basic Wix page takes significantly longer to load than a similar page built with optimised WordPress themes and plugins, directly impacting SEO performance and user engagement.

Interactions with Google’s Algorithm

Mobile Optimisation

Google’s algorithms increasingly prioritise mobile-friendly websites. While Wix offers mobile-responsive themes, the lack of control over the mobile presentation can lead to suboptimal configurations, affecting the site’s mobile search rankings.

Content Hierarchy and Navigation

Google’s algorithms evaluate a website’s structure and navigation to determine its value and relevance to a search query. The rigid structure of Wix can make it challenging to create an intuitive, SEO-friendly site hierarchy. This structure can confuse search engine crawlers and create a poor user navigation experience, thereby affecting the site’s authority and rankings.

Continuous Updates and SEO Adaptability

Google frequently updates its algorithms, requiring websites to adapt quickly to maintain their rankings. Platforms like Wix may not update their SEO features and tools swiftly enough to keep pace with these changes, putting websites at a disadvantage compared to those hosted on more agile platforms.

Case Studies and Evidence

Several case studies highlight these issues. For instance, an SEO agency might report that clients moving from Wix to a more open CMS like WordPress see noticeable improvements in search rankings which would result in an improved number of enquiries due to better optimisation capabilities. Analytics data often shows higher engagement rates and lower bounce rates post-migration, directly correlating with enhanced SEO efforts.

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Is WordPress Still the Best CMS in 2024?

In the ever-evolving landscape of web development, the quest for the perfect content management system (CMS) is akin to finding a needle in a haystack—except the needle sometimes updates itself to become a slightly shinier needle. As of 2024, WordPress has been leading this charge for years, but is it still at the forefront, or is it merely riding the wave of its historical acclaim? Let’s delve into why WordPress may (or may not) be your go-to CMS.

The Unyielding Popularity of WordPress

First, let’s address the elephant in the room—or should we say the elephant-sized market share? WordPress powers an astonishing proportion of all websites on the internet. According to W3Techs, as of my last update, WordPress dominates the CMS market with a share that would make even the most popular high school clique green with envy. This widespread use isn’t just a testament to its capabilities but also paints a target on its back. The more popular you are, the more critics you have, and WordPress is no exception.

User-Friendly: A Blessing and a Curse

One of the pivotal reasons for WordPress’s dominance is its user-friendliness. It’s as easy as pie (and just as delightful) to set up a website with WordPress. Whether you’re a blogger, a small business owner, or part of a larger enterprise, the platform’s intuitive dashboard, and simplistic layout make it accessible to virtually anyone with a basic understanding of technology. However, this simplicity comes with its pitfalls. Critics argue that this user-friendliness has led to a compromise in functionality, making it the ‘Fisher-Price’ of CMSs—great for beginners but lacking for the tech elite.

Themes and Plugins: The Double-Edged Sword

With over 50,000 plugins and thousands of themes, customization is one of WordPress’s strongest suits. Need to add a contact form? There’s a plugin for that. Want to improve SEO? There’s a plugin for that, too. Yet, this abundance can be as bewildering as finding a quiet corner in Times Square. The plethora of options means that quality varies, and the wrong combination of plugins can turn your site into a Frankenstein’s monster that even the creator can’t control.

SEO: Ready to Rank

From an SEO perspective, WordPress is like the friend who brings you soup when you’re sick—reliable and helpful. With plugins like Yoast SEO, optimising your content for search engines is straightforward, ensuring your site ranks as highly as possible in search results. Google tends to smile upon websites powered by WordPress, perhaps because they’re generally well-structured and regularly updated—qualities that Google finds as attractive as a well-dressed date.

Security: Safe, But Not Invincible

Let’s not mince words; WordPress’s popularity makes it a magnet for security threats. The more websites use it, the more lucrative it becomes for nefarious individuals to target. However, WordPress core is like a fortress—regularly updated to defend against the latest threats. The real issue often lies with users not updating their themes, plugins, or core installation, akin to leaving your front door unlocked in a bustling city.

Pricing: The Free Illusion

WordPress itself is free, like a puppy given at no cost. However, the expenses come with the accessories: hosting, themes, plugins, custom designs, and more. Before you know it, the free puppy has cost you an arm and a leg. But let’s be honest, can you put a price on a well-oiled machine that caters to your every need?

Is WordPress Still the King?

Yes, there are newer, perhaps flashier CMSs on the block, like Shopify for e-commerce or Ghost for blogging, which attempt to dethrone WordPress with their specialised features. However, for a balance of functionality, customisability, and ease of use, WordPress still holds the crown—slightly tarnished, perhaps, but still gleaming with potential.

In conclusion, whether WordPress is the best CMS in 2024 depends largely on your needs, skills, and the nature of your project. It’s not perfect, but then again, no CMS is. It’s like choosing a favorite ice cream flavor—subjective, delightful, and occasionally, a little messy. So, if you’re looking for a platform that combines reliability with flexibility, and you don’t mind the occasional hiccup, WordPress might just be your best bet. After all, isn’t it better to dance with the devil you know than the angel you don’t?

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What are the 4 stages of web design?

The Four Stages of Web Design: A Comprehensive Guide

 

Your website is often the first point of interaction between a business and potential customers. Building a website, however, is not just about slapping together some code and graphics—it involves a meticulous design process tailored to engage users and enhance their experience. Understanding the stages of web design can illuminate how each phase contributes to a website that not only looks great but also performs well and meets business objectives. Here, we explore the four critical stages of web design: Wireframing, Concept Design, Backend Development, and User Testing & Going Live.

 

Wireframing

The initial stage of web design, wireframing, lays the foundation of the website. This phase is about creating a blueprint of the website using tools like Adobe XD or Figma (we use both). It involves outlining the site’s structure and mapping out critical user pathways to ensure the design aligns with the users’ needs. Wireframing is crucial because it addresses major design decisions before any visual elements are added. This stage is akin to drafting an architectural plan before building a house, where the focus is on the layout, flow, and functionality rather than the aesthetics.

 

Why is wireframing important you ask? It allows the designer and the client to iterate on the website structure quickly and cheaply without being distracted by design details. It focuses on what the user will need to do on the site and how easily they can accomplish these tasks. From a customer engagement perspective, a well-thought-out wireframe ensures that users will find the website intuitive and easy to navigate, thereby reducing the likelihood of frustration and bounce rates.

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Concept Design

 

Once the wireframe is approved, the next stage is the concept design. This is where the website starts to come to life with the addition of visual elements and functionality. During this phase, designers add animations, colour schemes, typography, and other functional elements to a development URL, allowing the client to interact with a more concrete representation of the final product. This process not only visualises the aesthetic aspects of the website but also integrates interactive features that enhance user engagement.

 

The importance of the concept design stage lies in its ability to transform the structural blueprint into a vibrant, interactive model that stakeholders can review and refine. It provides a tangible feel of how the website will work, offering a preview that ensures the final product will align with both the brand’s identity and the users’ expectations. This stage is crucial for engaging customers by offering a sneak peek into the website’s look and feel, which can generate excitement and anticipation.

 

Backend Development

With the front-end design set, attention shifts to backend development. This stage is about building the website’s backbone: the server, databases, and applications that manage the functionality not visible to users but essential for the site’s operation. Tasks like setting up the Content Management System (CMS) like WordPress are critical during this phase. A robust CMS will support SEO efforts and simplify the ongoing maintenance of the website, which are vital for keeping the content fresh and rankings high.

 

Backend development is significant because it ensures that the website can handle the demands of its users efficiently and securely. From a customer engagement standpoint, a well-built backend ensures the website is reliable and performs well under any traffic conditions, enhancing the user experience and reinforcing trust in the brand.

 

User Testing & Going Live

The final stage involves rigorous user testing to iron out any issues before the website goes live. This phase of the website build is by far the most critical as it ensures that all elements of the website work harmoniously and are free from bugs. The development team, along with the client, will test every feature and interaction on the website to guarantee that the user experience is smooth and satisfying.

User testing is important because it is the final checkpoint before the public launch. It’s the moment to refine the user interface and user experience based on real feedback, ensuring the site will meet or exceed customer expectations. Engaging with the site as if they are end-users, the team can spot and rectify any issues that could impair usability or satisfaction.

 

Conclusion

Each stage of web design is crucial in building a successful website that not only attracts but also retains customer interest. From laying the groundwork in the wireframing stage to adding interactive and visual flair during the concept design, then ensuring robust functionality with backend development, and finally confirming all systems are go with user testing—the process is comprehensive. 

Together, these stages will ensure that your website build goes smoothly and on time.