If you’re losing traffic to the competition, it might be time to update your website. Here is how better web design means better business.
A bespoke website perfectly encapsulates your ethos, products, and corporate persona. A good web design showcases the best parts of your brand, highlighting them to consumers. Investing in a new web design which is tailored to your needs allows for an increased web reach and better rankings with Search Engine Results Pages.
Web Design and Your Business
Think of your website as your virtual storefront and you may begin to see why web design is important. Just like the window dressers of old, web designers are skilled in using your pages to highlight the best products and services that your business offers. They use it like a virtual window, to give new leads (potential customers) an insight into what to expect when they buy from you. However, there’s much more to successful, top quality web design than just making things look pretty.
The Difference Between a Good Web Design and a Bad Web Design
To further understand how web design helps build your business, it’s easier to look at what a bad design does. If you have a bad website, you will miss opportunities for internal link building, something which helps you rank higher in SERPS. You might not be driving people to your shop, but away from it. You could fail to mention your address or local areas, resulting in a loss of local custom. Your website might not be operating to its full potential by failing to provide you with a sales funnel.
You see, web design is all about User Experience (UX.) When we have a bad user experience, we have a problem. If your site takes too long to load, if clients can’t search it, or if it doesn’t have the information they need, they simply won’t use it. The average user waits no more than two seconds for a page to load before they choose another site. So a bad website could be doing your business more harm than good.
Using Colchester Web Designers to Help Your Business
When you get the web design correct, though, you can expect far more traffic, better user experiences, and heightened reach for your business. The benefits of a correctly established web design start with an intuitive website that is responsive to consumer needs and ends with massive growth in ROI. Investing in your website as your one key tool from the outset allows you to reach more clients and sell more product. It really is as simple as that.
Where to Find First Class Web Design for Colchester Businesses
If your business needs to re-examine its web design or even if you need an entirely new website, our Colchester web design company is here to help. We have years of experience in producing excellent websites which score highly in SERPs and increase our client’s marketing funnels. If you would like web design in Essexsimply visit our pages to secure the help of one of the leading SEO and web design companies in Colchester, Chelmsford, Clacton, Basildon, and beyond.