Ever wondered what the term SEO actually means? Let our Essex-based SEO experts explain it in terms you can understand.
SEO stands for Search Engine Optimisation and business owners might not fully understand what that means. To optimise your page for a search engine, you must perform certain small tasks around your site, and repeat these over time. Below, we offer a full and frank explanation of what search engine optimisation refers to, so you can understand the task ahead. Without SEO on your pages, you might be missing serious search engine traffic, which is going to your competitors, instead.
What Does On-Page SEO Refer To?
SEO, or Search Engine Optimisation, refers to enhancing your brand’s online persona to increase traffic from search engines. Search engines are sites like Google or Bing, where people enter a search term and the engine filters appropriate results to them. To find appropriate results, Google’s search engine uses a tool called a web crawler to search multiple web pages to find results that match the query. The act of optimising yourself so that the web crawler can easily find you for related queries, is what we call SEO. When the SEO aspects we improve to enhance your visibility to search engines is on your own pages, rather than a referral from another page, we call this on-page SEO.
What Facets of SEO Enhance Your Business’s website?
To optimise your page for search engine lists, our SEO company in Essex might apply a variety of tools to enhance aspects of your website. Each of these tools performs a certain function that enhances your website’s visibility to the search engines. Without the tools or the know-how, enhancing your business’s SEO is nearly impossible. This is why hiring an SEO agency to perform these tasks for you is an essential part of digital marketing.
Some aspects of SEO might be:
· Using keywords – these are words searchers often use which relate to your business
· Using content – creating good quality content establishes you as an expert in your field
· Off-page SEO – connecting with other businesses and building affiliations
· Technical SEO – which SEO specialists build into the coding and architecture of your website
· On-page SEO – which focuses on addresses and area information, correctly using keywords,
Using on-page SEO, you can guide your clients to new products, engage your target audience effectively, and generate massive ROI on your marketing budget. Many of the changes your SEO agency will make can stand the test of time, too. You could be generating more local sales every month thereafter with a few cleverly placed aspects of SEO. On-page SEO includes EAT (expertise, authoritativeness, trustworthiness) to rank higher in SERPS (Search Engine Results Pages). It uses SEO enhanced writing, headlines, tags, keywords, and Meta Descriptions.
How to Apply SEO to Your Website?
Finally, now that we know what on-page SEO is, we can talk about how you put it on your site. You can apply search engine optimisation yourself, but since you don’t know what you are doing with it, the best option is to hire a professional. You can choose our SEO company in Colchester if you want a professional, established, and UK based firm. Otherwise, we recommend that you study hard before attempting it yourself. Making a mess of optimisation means a poorly performing website with no measurable ROI. Turn it over to TLMT®, on the other hand, and the rewards are endless.