Black & Thickbroom Campaign overview.

Blake & Thickbroom is a highly respected estate agency that has been serving the communities of Clacton and Holland for many years. In 2021, together we embarked on a strategic campaign aimed at enhancing its services and expanding its market reach. This campaign was meticulously planned in two distinct phases to ensure the objectives were met effectively.

Phase One: Development of a Modern, Functional Website

The first phase of the campaign focused on the creation of a new, state-of-the-art website. Recognising the shift in consumer behaviour towards online platforms, Blake & Thickbroom aimed to develop a website that not only matched the modern aesthetics but was also highly functional and user-friendly. The primary goal was to simplify the property search process, making it as seamless as possible for potential buyers and tenants. 

The new website features an intuitive interface where properties can be searched using various filters such as location, price range, and type of property. This tailored approach helps users find exactly what they're looking for quickly and efficiently.

  • Clear objectives & Targets
  • Brand exposure
  • Increase organic conversions via social media
  • Property feed - sales & lettings
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Phase Two: Enhancing Brand Awareness and Engagement on Social Media

The second phase of the campaign addressed the need to increase Blake & Thickbroom’s visibility and engagement on social media platforms. The digital age has transformed how businesses connect with their audiences, and social media is a pivotal tool in this engagement. The aim was to not only increase brand awareness but also to drive more traffic to the newly developed website.

To achieve this, the team implemented a robust social media strategy that involved regular posting of high-quality content related to property insights, market trends, and bespoke advice for buyers and sellers. Platforms such as Facebook & Instagram were used to reach a diverse audience. Each platform was leveraged according to its strengths: Instagram showcased beautiful property photos, Facebook was used for community engagement through posts and live sessions, and Twitter provided quick updates and links to detailed articles on the website.

The content strategy was carefully crafted to encourage interaction from followers, including asking questions, sharing polls, and prompting users to comment on their experiences or expectations regarding property dealings. This strategy was crucial in driving up engagement rates, as it made followers feel involved and valued.

Campaign Targets and Objectives

The overarching targets of the campaign were clearly defined from the outset to ensure all efforts were aligned and measurable. These targets included

  • Every aspect of the campaign was driven by specific, clear objectives, whether it was increasing the number of subscribers to the website or boosting interactions on social media.
  • By enhancing online presence and visibility, Blake & Thickbroom aimed to become a top-of-mind brand for real estate in Clacton and Holland. This included strategic branding efforts both online and through traditional media.
  • The enhanced social media strategy was not just about increasing followers but also converting these followers into actual clients who engage with the brand through property viewings, enquiries, and ultimately, transactions.
  • A continuous update and promotion of available properties were crucial. The property feed on both the website and social media channels was regularly updated to reflect the latest properties for sale and rent, ensuring that the agency's portfolio was always current and enticing to potential clients.
  • A continuous update and promotion of available properties were crucial. The property feed on both the website and social media channels was regularly updated to reflect the latest properties for sale and rent, ensuring that the agency's portfolio was always current and enticing to potential clients.

In conclusion, the campaign by Blake & Thickbroom was a well-thought-out initiative to enhance both the functionality of their digital offerings and the effectiveness of their engagement with potential clients. By focusing on user-friendly website design and proactive social media engagement, the agency has set a robust foundation for future growth and continued success in the property market.

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