Cross Blinds SEO Campaign.
Cross Blinds aimed to improve online visibility, rankings, and customer engagement. By focusing on targeted content writing, on-site SEO, technical SEO, and link building, the SEO team achieved significant results. The project saw a 17.48% increase in online visibility, 26 top 3 rankings, and 35 top 10 rankings, leading to a 48% boost in enquiries.
- 17.48% increase in visibility, helping more potential customers discover Cross Blinds.
- We achieved 26 top 3 rankings and 35 top 10 rankings, making Cross Blinds more prominent in search results.
- 48% rise in customer enquiries, directly impacting business growth.
This project highlights the effective blend of content, technical, and on-site SEO strategies that led to measurable success. By focusing on clear, targeted improvements, we helped Cross Blinds become more visible across Scotland to its target audience, leading to a significant boost in engagement and inquiries.
Project Approach
Content Writing:
We created informative, keyword-rich content that answered customer queries and addressed common pain points. The content was optimised for readability and tailored to fit search intent, using specific keywords like “made-to-measure blinds” and “loft blinds” right from the start. This ensured that both search engines and users found value in the content.
On-site SEO:
Our on-site SEO strategy focused on improving metadata, URL structures, and internal linking. This made the website easier for both search engines and users to navigate. We improved images, headings, and tags to follow best practices. This led to higher page relevance and better search engine rankings.
Technical SEO:
Technical SEO improvements included boosting site speed, improving mobile responsiveness, and fixing crawl errors. These adjustments helped the website meet Google’s Core Web Vitals, which is critical under the August 2024 Algorithm update. This led to better user experience and increased time spent on the site.
Link Building:
We built quality backlinks through outreach to relevant industry websites and blogs. This helped establish the website’s authority in the market. Our focus on acquiring links from trusted UK-based sources further strengthened the site’s domain authority, contributing to its ranking improvement.