LRBM SEO Campaign

The Brief

Since we initiated our campaign with LRBM back in March 2022, we have witnessed significant growth. Their overall online market share has soared from a mere 0.97% to an astounding 25.4%, a remarkable achievement that has surpassed all expectations.

We have successfully established LRBM as the leading supplier of reclaimed bricks in London, a remarkable achievement that speaks volumes about the expertise and dedication of both TLMT®  and LRBM. With our unwavering commitment to quality and customer satisfaction, we have earned this prestigious position in the market, solidifying our reputation as the go-to choice for reclaimed bricks in the city.

How did we do this?

The team embarked on an intensive audit of the LRBM website, meticulously scrutinizing every aspect. In addition, a thorough analysis of the competition was conducted to identify precisely what the team needed to execute flawlessly. This involved identifying both immediate opportunities for rapid progress as well as long-term strategies for sustained success. By undertaking this comprehensive approach, the team ensured a thorough understanding of the landscape to make informed decisions and implement effective tactics.

The team expanded the content and depth of the entire website to offer more informed and better-quality content to visitors. This included conducting a full audit of existing content and then redesigning the presentation and organisation of content on pages. As well as optimising calls-to-action, the team also improved SEO tactics to better target potential customers to drive quality traffic.

From a technical standpoint, the website was in a state of disarray, lacking optimisation and causing concerns. To tackle this, our dedicated technical team diligently worked on the minification of all CSS and Javascript files. By meticulously reducing the file sizes and streamlining the code, their efforts aimed to enhance the overall Google Pagespeed score, reflecting improved website performance and user experience.