More Than Loft Ladders Franchise Recruitment Drive
More Than Loft Ladders wanted to revolutionise their franchise recruitment strategies and processes to help aid their ambitious expansion plans throughout 2024 & 2025. Their main objectives were to attract high-quality leads, boost online visibility, build trust in its franchise model and create a qualification process to ensure efforts were solely focused on quality candidates. The aim was to deliver measurable results in online engagement, traffic, and rankings while generating qualified enquiries and converting them into prospective franchisees.
Methods and Mediums
SEO/SEM | LinkedIn | Direct | Content | Portal
Results So Far.
To meet these targets, we introduced and designed a multi-channel approach that integrated LinkedIn, a bespoke franchise portal, direct marketing and SEO/SEM into a clever cohesive strategy. Each platform played a distinct role while complementing the others for maximum impact.
The success of the campaign relied on a tightly integrated strategy:
- Achieved a 7.56% increase in online market share.
- Secured 15 Top 3 rankings and over 30 top 10 national rankings for franchise-related terms.
- Generated a 1,003.23% increase in organic traffic, driving substantial interest.
- Attracted 279 pre-qualified enquiries, leading to 25 qualified candidates now progressing through the franchise process.
By integrating these channels and focusing on data-driven strategies, we helped More Than Loft Ladders achieve its recruitment goals and significantly expand its reach in the franchise market.
Total Enquiries
5
Qualified
5
Months Active
0
LinkedIn: Connecting with Targeted Audiences
We created and executed a LinkedIn campaign aimed at engaging professionals interested in franchise opportunities.
- Targeting: Used LinkedIn’s audience filters to identify individuals based on location, industry, interests, and experience.
- Direct Outreach: Conducted personalised outreach to prospects identified as potential franchisees or investors, providing them with tailored information about the business model.
- Integration: Used LinkedIn analytics to track leads and aligned messaging with other platforms to maintain a consistent tone and reinforce trust.
- Direct Communication: Creating tailored lead forms and integrating into our automated systems increased the conversion rate throughout the sales funnel.
My Franchise Portal: Capturing Active Searchers
We implemented our very own bespoke and tailored ‘My Franchise Portal’ into the integrated campaign to increase the qualifying control of each candidate. This was to ensure that each potential candidate was educated not only on Franchising but also on MTLL business model.
- Engagement: Guiding users to relevant resources and educating them on the business model.
- Traffic Flow: Redirected leads from My Franchise Portal to a dedicated area creating a seamless transition to learn more.
- Meeting Preparation: Once the candidate completed the form they were then educated on the next steps using our meeting prep materials.
SEO and SEM: Driving Organic and Paid Search Visibility
Our search engine strategy combined long-term SEO optimisation with targeted SEM campaigns for immediate impact.
- SEO: Conducted a full audit of the website and optimised it for franchise-related keywords, improving content, technical performance, and local SEO. Created blog posts, FAQs, and resource pages focused on answering franchise questions.
Integration and Strategy
The success of the campaign relied on a tightly integrated strategy:
- Consistent Messaging: Ensured all platforms communicated the same key benefits and value propositions, building trust and familiarity.
- Data Sharing: Cross-referenced data from LinkedIn, My Franchise Portal, direct marketing, and SEM to identify high-converting demographics and adjust targeting.
- Lead Nurturing: Combined direct marketing, website optimisation, and follow-ups to guide leads through the enquiry process.
- Performance Tracking: Monitored results in real-time, allowing for ongoing adjustments and optimisation to improve outcomes.
We don’t charge for customer support
We’re open 9am-5pm
Send us an email
[email protected]
Give us a call
01255 446117
Find us on Google Maps
Crossways Corner, Main Road, Frating, Colchester, CO7 7DJ
© 2024 TLMT® – All Rights Reserved.