Campaign overview

They had been paying for a monthly SEO retainer with another company for over 7 years, but weren’t seeing sufficient activity on the website, including leads generated, in order to justify their use of SEO.

Therefore, their faith in SEO as a competent form of digital marketing had been on the wane for a long time, and was now almost at the point of no return.

After a conversation with Paul James Blinds in February 2020, they decided to give us a chance to not only change their mind about the potential ROI that can be achieved through SEO, but to also prove that great organic results can be achieved by a small team like ours with hard work and the right strategy.

After 7 years of paying for an expensive SEO retainer with an established agency, it would be easy to assume that there would not be many tasks left to be completed, or any form of optimisation left to be conducted on the website. However, following a full technical audit of the site, we found a number of issues to be resolved.