Worth My Salt - Website Project

Project Scope

Our task was to redesign Worth My Salt's website from inception to execution, tailoring every aspect to cater to their unique clientele. Understanding the importance of a seamless user experience and a clear user journey, we embarked on a comprehensive design process aimed at achieving these objectives.

Design Approach

From the outset, our design team delved into meticulous research to comprehend Worth My Salt's brand ethos and their target audience's preferences. Armed with this insight, we conceptualided a design strategy that seamlessly blended aesthetic appeal with functional excellence.

• Visual Identity: Drawing inspiration from Worth My Salt's refined reputation, we opted for a sleek and minimalist design aesthetic. Clean lines, subtle animations, and a sophisticated colour palette were chosen to evoke professionalism and credibility.

• User-Friendly Interface: Central to our design philosophy was the emphasis on user-friendliness. We meticulously crafted intuitive navigation menus, ensuring that visitors could effortlessly explore the website and access relevant information with minimal effort.

• Clear User Journey: Recognising the importance of guiding users through the website, we implemented a clear user journey that intuitively directs visitors towards key sections such as services, case studies, and contact information. This strategic arrangement maximizes engagement and encourages conversions.