why is it important to have a good website design

A well-designed website can help add credibility to your company’s brand and profile. It’s the first point of contact for customers, so it needs to make an excellent first impression. Your website design should reflect your brand and product offering. Not only does this create a consistent look and feel, but it also helps to reinforce your brand identity across all marketing channels. Good website design serves as a powerful marketing tool that can provide potential customers with information about your product or service and make them more likely to purchase from you over the competition. A well-designed website will help you stand out in search engine results by being mobile-friendly, using engaging visuals, having clear navigation and being easy for visitors to get what they need quickly. All these things contribute to creating an overall positive experience which can ultimately lead to more sales!

In the same breath, if you had a retail store and your signage was falling apart or didn’t look inviting, people are less likely to come in and check out your products. The same goes for website design! Visitors need to be presented with a website that looks professional and is easy to navigate, or they’re more likely to take their business elsewhere. A good web design can help build trust with customers, which will make them more willing to purchase from you than the competition.

In conclusion, there’s no denying it – having a well-designed website is essential for any successful business. From creating a positive first impression and building brand trust to being able to effectively showcase your product or services – an attractive website design can make all the difference when it comes to marketing success. Investing in quality web design can pay dividends for years to come.

Photography & Brand images

One area that we particularly focus on is imagery, high lighting your services or products with the use of good imagery is essential, good photography and visuals help to promote your Brand’s message when used in conjunction with the Brand identity.

We take great pride in our work and understand that having a well-designed website is an important part of any successful business. We can create attractive web designs that make it easy for visitors to get what they need quickly and efficiently, giving you the edge over your competition.

Colour & Branding

Ensuring that your website perfectly represents your brand is essential there are many tools that you can use to colour match Brand colours, Brand logos and Brand fonts that are used throughout your Brand identity to ensure continuity.

Mobile First

At the end of 2017, Google announced a huge update called Mobile First announcing that all websites must be optimised for a mobile device over a desktop or laptop device. Ensuring that all your website is Mobile ready by making sure they are optimised for a mobile device, this includes faster loading times, website speed and good use of font sizing.

Summary

So in summary a well-designed website will help you stand out from the competition, it’s essential to have a website that looks professional and provides visitors with an inviting user experience. Investing in quality web design will pay dividends for years to come. When done correctly it will help create an overall positive experience which can ultimately lead to more sales! So getting a good website design should be high on your list of priorities when creating or refreshing your brand identity.

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